About us

What we are:
A cooperation of Swiss private hotels

The main task of the Shc is to enhance the interests of private hoteliers in Switzerland – forward-looking, distribution and sales-driven, in an active and innovative community.

Next generation hospitality – this is what our benefits, our actions and our team are all about.

The focus of Shc is on the private hotel industry in Switzerland, so that in the long run it can assert itself against international groups and chains in the Swiss market.

The association was founded in 2011 by the brothers Alexander and Michael Manz and Gianluca Marongiu. Get to know the management and the team here. 

Video about shc (recorded at the 2013 IGEHO stand)

What we offer:
an alternative sales solution for Swiss private hotels

The basic concept of Shc consists of 3 pillars, increasing sales, saving costs, maintaining independence. Depending on your needs, we offer, in three stages:

  • Community & platform: benefits in the areas of distribution, cost savings, employees and exchange
  • Visibility & marketing: services for modular manpower, Shc page, Shc labels, trade fair calendar
  • Loyalty: Guest loyalty programme "Discovery" by Global Hotel Alliance

Our offer is based on your needs

If you would like to request any further information, we look forward to hearing from you.

Your contact person:

Corinne Balz
Marketing Director & Member of the Executive Board

+41 79 811 22 29

Swiss hospitality collection

  • Form: Aktiengesellschaft (AG)
  • Directors: Alexander Manz, Michael Manz, Gianluca Marongiu, Raphael Wyniger
  • Advisory Board: Franz-Xaver Leonhardt, Michaela Nazarek, Alessandro Pedrazzetti, Patrik Scherrer, Michael Vogt
  • Management: Alexander Manz, Corinne Balz


Domizil: Untermüli 7, Postfach 4440, 6304 Zug
Mwst: CHE-486.552.235

We have been working with Shc for a long time and are convinced that we have found a perfect partner for our small hotel business.
Hotel Wettstein Basel