Who we are:
A cooperation of Swiss private hotels

The main task of the Shc is to enhance the interests of private hoteliers in Switzerland – forward-looking, distribution and sales-driven, in an active and innovative community.

Next generation hospitality – this is what our benefits, our actions and our team are all about.

The focus of Shc is on the private hotel industry in Switzerland, so that in the long run it can assert itself against international groups and chains in the Swiss market.

The association was founded in 2011 by the brothers Alexander and Michael Manz and Gianluca Marongiu. Get to know the management and the team here

Learn more about Shc in our short introduction video.

What we offer:
individual support with the power of association

The basic concept of Shc consists of 3 pillars:

  • increasing sales
  • saving costs
  • maintaining independence

These are offered in three different levels:

  • Community & platform: benefits in the areas of distribution, cost savings, employees and exchange
  • Visibility & marketing: services for modular manpower, Shc page, Shc labels, trade fair calendar
  • Loyalty: Guest loyalty programme "Discovery" by Global Hotel Alliance

Our offer is based on your needs

Please feel free to contact us if you need any further information. We look forward to hearing from you soon.

Your contact person:

Corinne Balz
General Manager


Swiss hospitality collection

  • Form: Aktiengesellschaft (AG)
  • Directors: Wilhelm K. Weber, Gianluca Marongiu
  • Advisory Board: Federico Haas, Michaela Nazarek, Alessandro Pedrazzetti, Patrik Scherrer, Michael Vogt
  • Management: Corinne Balz


Office: Gesegnetmattstrasse 2, 6006 Luzern
Domicile: Untermüli 7, Postfach 4440, 6304 Zug
VAT: CHE-486.552.235

The Swiss Hospitality Collection is a cooperation of privately run hotels in Switzerland. In addition to the network and the know-how of the latest trends in the hotel industry, I like the modular offer at Shc in the areas of Sales, MICE and Quality Management.
Einstein St. Gallen